“I’m not bossy – I’m the boss."
So declares Beyoncé in a powerful new video campaign that is encouraging young girls to take on leadership roles.
Launched by LeanIn.org and the Girl Scouts of America, the Ban Bossy initiative has the multiplatinum singer join forces with Jennifer Garner, Jane Lynch and a host of other accomplished stars to remove the stigma that’s associated with young women acting assertively.
Girls are less interested in leadership than boys because they are worried about being called “pushy,” “stubborn” or “bossy,” the campaign says, and Jennifer Garner explains, “being labeled something matters.”
The clip also features Facebook COO and Lean In author Sheryl Sandberg, former U.S. Secretary of State Condoleezza Rice, Diane Von Furstenberg and NASCAR champion Jimmie Johnson.
"We need to recognize the many ways we systematically discourage leadership in girls from a young age – and instead, we need to encourage them," says Sheryl.
"So the next time you have the urge to call your little girl bossy? Take a deep breath and praise her leadership skills instead."
Watch the full PSA below.