Diary of the week: Mercedes-Benz Start Up, CIROC X Sully Wong and Toufik Sarwa's birthday

Tuesday saw a parade of homegrown fashion flounce down the runway as a slew of fresh talent and industry heavyweights descended on the Thornhill Mercedes-Benz dealership for the luxury auto brand's Mercedes-Benz Start Up Semi-Final Show. Among the local designers were Toronto semi-finalists Chloé and Parris Gordon of Beaufille, Laura Siegel, Matthew Gallagher and more. Panel members charged with making the selection – who are now competing against brands from two other Canadian cities at World MasterCard Fashion Week – included FDCC president Robin Kay and Mercedes-Benz PR maven JoAnne Caza. Chloe and Parris will vie for top honours, including a $30,000 bursary, in October.

CLICK THE IMAGE FOR THE GALLERY OF PARTY PICS:

A sea of snazzy guests had a pool day last Saturday as CÎROC Ultra Premium made its Canadian debut, anchored by a sleek pair of limited-edition sneakers – a collaboration between the tipple purveyor and footwear designer Sully Wong. Famous faces – think actors Caleeb Pinkett (Jada’s brother) and Luke Bilyk, model Stacey McKenzie and assistant Raptors coach Jerry Stackhouse – lolled about sipping French 76s and nibbling on tacos and sexy fries while taking in the spectacle of it all: blue mermaids, a soaring man on water jet pack, dancers and more. A splashy affair, to say the least.

The air was thick and sticky but that didn’t stop a gaggle of influencers from partying into the wee hours to celebrate the birthday of nightlife impresario Toufik Sarwa at – where else? – his Yorkville hostpot Amber. Belinda Stronach cut the rug while CNN’s Jason Carroll showed off his new Thom Browne pants, acquired specifically for this boisterous "fancy pants" fête. The birthday boy joined a group of shirtless male dancers who were busting moves tabletop while newlyweds Stacey Jordan and Ryan Cook hung with a who’s who of friends from New York. One guest even referred to Toronto as the “new Hamptons.” We’ll take it!

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