George Clooney let his hunger pangs guide him to a sweet sandwich shop in Edinburgh, where he grabbed a bite on Thursday morning (Nov. 12) for a very good cause. The actor traded the cheer he usually receives on red carpets for the applause of local well-wishers excited to see him bringing attention to the café.
George was paying a visit to the Social Bite cafe to raise awareness for its charitable efforts.
The cafe donates all of its profits to homeless people and at least one in four of its employees used to live on the streets. The shop also runs a “selfless” loyalty card scheme, in which customers can donate their free hot drink or food to the homeless after 10 visits.
Speaking to reporters as he arrived, George, who was last in Scotland in 2005, said that the social enterprise was “fantastic” and he “loved the idea” of it.
“It’s pretty amazing, and I’m looking forward to seeing it,” said George, 54. “I haven’t seen it up close yet. I like what they’re doing; I think it’s a very important cause. I think the idea that we can all participate in everyone’s difficulties is really important.”
The two-time Academy Award winner paid to sample some of the food and chatted to staff, while also indulging them with a funny selfie.
Founder Josh Littlejohn was on hand to meet George and ahead of the actor’s arrival he said that staff were “unbelievably excited.”
“He’s one of the most famous people on the planet and we are looking forward to introducing him to the Social Bite concept,” said Josh.
There are currently five Social Bite shops across Edinburgh, Glasgow and Aberdeen.
Later in the day, George will have lunch at a top-secret location with a fan, Heather McGowan, who won a competition to meet the actor.
The 32-year-old Scot admitted that she was “still in shock” to have been chosen and looked forward to hearing about George’s involvement in Social Bite and his own charity, Not On Our Watch, which the Ocean’s Eleven star co-founded with his friends Matt Damon and Brad Pitt among others.
As a wedding planner, Heather said she was also “really interested” to know how involved George was in planning his own nuptials with his wife-of-one-year, Amal.
The actor will then speak at the Scottish Business Awards in front of a sellout 2,000-strong audience. All proceeds from the event, hosted by comedian Rob Brydon, will go toward a range of charities including Social Bite and Not On Our Watch.