Diary of the week: Roland Mouret at The Room, The Pink Luncheon and Barry Avrich

With a fan club that includes Naomi Watts, Victoria Beckham, Cameron Diaz and Beyoncé, it's no wonder French designer Roland Mouret drew a wide and well-heeled crowd when he touched down in Toronto. Toasting his fall collection at the Hudson Bay's uber-luxe boutique The Room with buttery Sancerre wine and champagne cocktails featuring edible flowers, it was an elegant affair through and through. After the last lavender petit four had popped into a prettily painted pout, the designer and an exclusive group of fashion heavyweights hopped over to the Distillery's Corkin Gallery for a sumptuous dinner.

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Meanwhile, Malaparte was swathed in pretty shades of pinks as Estée Lauder gathered a group of lovely ladies to bring to light their Breast Cancer Awareness (BCA) campaign and celebrate the fairer sex. Makeup touchups by artists from Estée Lauder, Clinique, Smashbox and Bobbi Brown had all the women looking good, while The Pink Luncheon's mandate to bring a woman who inspires you (a mother, sister, daughter, friend) made for a feel-good affair. With pretty pink bevies in hand, breast cancer survivors mingled with influencers and executives and all had a thoroughly rosy afternoon.

In a more intimate setting - the spectacular wine cellar at Barberian's steakhouse in Toronto, to be exact - multi-hyphenate Barry Avrich celebrated his latest accomplishment: Moguls, Monsters, and Madmen. The memoir explores the advertising exec and film giant's colourful life and delightfully recounts encounters with the likes of Frank Sinatra, Mick Jagger, Quincy Jones and more. Among the 35 guests were socialites Cleophee Eaton and Vanessa Mulroney and Shark Tank's Kevin O'Leary, feasting on the biggest jumbo shrimp they'd ever laid eyes on washed down with a steady flow of wine. After fellow wordsmith Shinan Govani toasted the man of the hour, Barry brought his storytelling to life with tales of Lauren Bacall and Shirley MacLaine.

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