Sophie Grégoire Trudeau joins new campaign to advocate for women’s rights

By Ishani Nath

Sophie Grégoire Trudeau may be the prime minister’s wife, but that has not stopped her from advocating for women’s ability to #RunTheWorld.

Sophie is one of five A-list advocates joining the Women Deliver organization’s Deliver for Good campaign, which targets 12 areas of gender inequality ranging from preventing gender-based violence to improving access to education and contraceptives for women and girls.

TAP FOR GALLERY Sophie has joined the Women Deliver organization's Deliver for Good campaign.

She will support the campaign by using her platform during regular speaking engagements to promote women as drivers of progress to allies across government and social sectors. Her goal will be to slowly but surely “redefine the narrative around girls and women as agents of change.”

“Our societies have taken profound steps towards a more gender equal world, but at current rates, gender equality might not be achieved in our lifetimes,” Sophie in a press release. “We must all work as one, including having men being part of the solution, as we collectively put women at the heart of development and by empowering them to drive change that will lead to better outcomes—for women, for their families, for their communities, and for society. By denying women and girls their fundamental rights, we are preventing societies from reaching their full potential.”

The mother of three's message follows her controversial Insta pic last week that encouraged women to mark International Women’s Day by celebrating their male allies, which received some backlash online. Despite the debate, however, Canada’s first lady did not back down from her original message and instead posted follow-up messages thanking her 101,000 followers for their feedback and the conversation around the issue of equality.

Are you ready to ignite change? This week, as we mark International Women’s Day, let’s celebrate the boys and men in our lives who encourage us to be who we truly are, who treat girls & women with respect, and who aren’t afraid to speak up in front of others. Take a picture holding hands with your male ally & share it on social media using the hashtag #TomorrowInHand. Together, we can create a movement that inspires more men to join the fight to build a better tomorrow with equal rights & opportunities for everyone… because #EqualityMatters. 欄 Êtes-vous prêtes à faire des étincelles pour allumer un changement ? Cette semaine, à l’occasion de la Journée internationale des femmes, célébrons les garçons et les hommes qui nous encouragent à être qui nous sommes vraiment, qui traitent les filles et les femmes avec respect et qui n’ont pas peur de parler haut devant les autres. Prenez une photo main dans la main avec votre allié et diffusez-la dans les médias sociaux avec le mot-clic #DemainEnMains. Ensemble, nous pouvons susciter un mouvement qui incitera davantage d’hommes à lutter avec nous pour des lendemains meilleurs, l’égalité des droits et des chances pour tous … parce que l’#Égalitécompte.

A post shared by Sophie Grégoire Trudeau (@sophiegregoiretrudeau) on

“Our goal is gender equality, and fighting for it is going to require men and women working together—raising our boys and girls to make a difference, hand-in-hand,” she wrote on Insta in response to the controversy.

Related: Sophie Grégoire Trudeau’s Message for Men on International Women’s Day

Along with Grégoire Trudeau, the Deliver for Good influencers also include Denmark’s Crown Princess Mary, former President of Uruguay José Alberto “Pepe” Mujica Cordano, UN High-Level Commissioner on Health Employment and Economic Growth Dr. Alaa Murabit and the Executive Director of UN Women Phumzile Mlambo-Ngcuka.

Let’s just say, this is true #SquadGoals.

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