Gwyneth Paltrow launches organic food company with trainer Tracy Anderson

Gwyneth Paltrow swears by celebrity trainer Tracy Anderson's body-sculpting workouts, and now the two are joining forces in a new business venture: 3 Green Hearts, an organic meal service. Entrepreneur Maria Baum is the third partner, joining forces with the actress-turned-lifestyle expert and Tracy Anderson Method founder - whose celebrity clients include Cameron Diaz, Madonna and Kim Kardashian.

The range, which includes healthy dishes such as kale ravioli, gluten-free pastas, quinoa salad and fish tacos, comes from all organic and locally sourced produce.

Gwyneth Paltrow and celebrity fitness trainer Tracy Anderson have launched an organic food company. Photo: © Getty Images

“All of the ingredients are organic and everything is sourced to the highest standards of food quality that we know is vital for us to get out of this processed, de-natured world that we live in with food,” Tracy, 40, told Hamptons Magazine.

She added that she sees better results from clients when they eat food prepared by her as well as following her health and fitness schedule. “I see people showing up for their workouts and the ones that get the insane results are the ones where I’m doing their food too,” she told the magazine.

Tracy is famous for her Tracy Anderson Method and long list of celebrity fans and clients. The health gurus have all stations covered with their new food offering – even down to sweet cravings.

A “frosting shot” made “without all the processed things that really hurt us” is inspired by cake toppings, and Tracy has, she says, “figured out how to make the best cookies that have no gluten, no soy, no dairy, no nuts, no eggs – all the main common allergens”. There is also a filling collection of juices and smoothies.

Health guru Gwyneth Paltrow has already published two healthy cookbooks. Photo: © Getty Images

Dishes from 3 Green Hearts will first be made available from Tracy’s fitness studio in the exclusive Hamptons area of Long Island, New York, with a view to expand in the future.

Gwyneth and Tracy also apparently intend to evolve the brand to include paraben-free beauty products and cleaning products.

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