​Hailey Baldwin is the new face of French Connection

Hailey Baldwin, 17, has been tapped by French Connection to model its ‘Work to Weekend’ collection.

The images and video of the collection show Hailey portraying an ingénue-type character, coyly posing while clad in various holiday-inspired outfits. She flips her hair, smiles brightly and flits her skirt while swaying to the music.

© Photos courtesy of French Connection

The young model is from that Baldwin dynasty - she is Stephen Baldwin’s daughter, Alec Baldwin’s niece and Ireland Baldwin’s cousin. Ireland, in her own right, was named "It Trend, It Girl" by W in May 2013 and "It Girl" by Vanity Fair that same year.

She also has famous friends. Hailey's best friend,Kendall Jenner, was included in Paper magazine's "Beautiful People" spread in 2010 and has modelled for Forever 21, Givenchy and more.

© Photos courtesy of French Connection

The 'Work to Weekend' collection launches in stores and online in September 2014.

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