CLICK ON THE PHOTO FOR THE FULL GALLERYBritney Spears, Kylie Minogue and Sarah Jessica Parker all posed in the scarves
Sarah Jessica showed her support for the cause in a baby pink scarf, while Britney chose black and Kylie modelled a mustard version.
The trio were joined by fellow stars Justin Bieber, Mel B, Glee star Lea Michele and Dame Helen Mirren, who all posed for selfies in their monogrammed scarves.
Justin Bieber and Dame Helen Mirren also supported the cause
High street giant Matalan launches
the Alphabet Scarves on Tuesday, with Matalan donating 100 per cent of the profits
to Alder Hey Children's Hospital Charity.
HELLO! Canada magazine is available for your tablet and smartphone. Get HELLO! Canada, PEOPLE, Vanity Fair and over 100 more of the world’s best magazines for one low monthly price at Texture by Next Issue. CLICK HERE to sign up for a free trial.