Author Joan Didion, 80, goes viral as the new face of Céline

Famous for its effortlessly cool style, high-fashion brand Céline has made accomplished author Joan Didion, 80, the face of its Spring 2015 ad campaign.

In the glamorous photo, the famously shy writer and existentialist poses in a black turtleneck paired with her signature oversized black glasses and pursed lips. Aside from an early stint as an editor at Vogue, Joan has kept a relatively low fashion profile, but has created countless literary masterpieces such as Play It as It Lays and The Year of Magical Thinking.

Joan posed for photographer Juergen Teller who shot the campaign

As Vogue (who debuted the campaign) puts it: “Who better to represent [designer Phoebe Philo’s] ideals—a certain ease of wear, simplicity of line, clothes that are assured, structured yet fluid, decidedly for the woman on the move — than Didion, the original chronicler of heartfelt experience, both her own and others?”

The author hasn't hit a red carpet in a while – here she is in 2012

Two other famed intellectuals who are part of the campaign, which was released on Tuesday, are French dancer Marie-Agnes Gillot and model Freya Lawrence.

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