Sarah Jessica Parker talks to Hello! about her footwear collection on Zappos Couture

It’s a good day for shoe lovers! Sarah Jessica Parker is bringing her highly coveted lineup of shoes to Zappos Couture. The collection, called SJP, had previously only been available at Nordstrom. The news was shared with fashion lovers everywhere in the form of a video featuring the Sex and the City star, which we’ve got for your viewing pleasure below.

In the clip, the stylish mom of three, who celebrates her milestone 50th birthday this year, discusses her new collection and the items she chose to showcase on the luxury site. Her main goal was to help women rethink what the term "neutral" means when it comes to footwear.

“We want purple to be the new black, we want grey to be the new black, we want scarlet to be the new black. We want women to be really brazen about using colour because I think women are always looking for that little thing to set them apart,” she says.

CLICK THE IMAGE TO VIEW THE GALLERY

The actress also opened up to HELLO! about her shoe-making process.

“My partner George Malkemus III and I had very similar points of reference in regards to shoes, having arrived in NY at almost the exact same time and shared reverence for the well-made exquisite single sole. We wanted to revisit, explore and reintroduce it to shoe loving women of all ages,” she says. “We also dreamed of using colour as a neutral in ways that may not be typical. We developed this collection to encourage women to take risks and break away from the fashion rules they imagine.”

She went on to say she’s particularly excited about the shoes she’s selling on Zappos Couture. "The collections we’ve been able to curate thus far [have been] enthusiastically received. I feel very privileged to have this partnership and opportunity to continue telling this story.”

From what we can see, Carrie Bradshaw would be proud. The shoes perfectly play double duty, carrying wearers from the office to a night out on the town. We’re particularly partial to the very on-trend suede options that are available in the collection. Which pair do you most covet?

We’ve rounded up some of our favourite finds for you in the slideshow (click the above image to view).

Sarah Kelsey is a gal in the know who regularly appears on television and writes for a variety of outlets. Check out her work at sarahkelsey.ca, on Twitter @sarahkelsey, Instagram @sakelsey and Pinterest @sakelsey.

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