The latest definition of sexy? Rihanna's ad campaign for Dior

First came Jennifer Lawrence’s beautiful Dior Addict campaign, and now Rihanna’s sizzling spots for the brand, which have a decidedly racier feel. The 27-year-old’s toned physique and flawless beauty had jaws dropping in a series of edgy ensembles for the French fashion house’s Secret Garden campaign.

CLICK ON PHOTOS FOR FULL GALLERY Rihanna sizzles in her first Dior campaign

The Diamonds singer took to Instagram to share some of the images, photographed by Steven Klein, which see the star rocking sultry ensembles from a black top with a plunging neckline to a sequinned figure-hugging dress. Her glossy black locks are slicked back and her look is completed with a slick of statement red lipstick for ultimate glamour.

Rihanna also models sunglasses and handbags from the brand’s Esprit Dior collection, unveiled on the catwalk in Tokyo last December.

The We Found Love artist also shared a still from the accompanying video campaign on Instagram – it is the fourth instalment of Dior’s Secret Garden series, which was also shot by Steven. The short clip takes place at the glamorous Palce of Versailles, where Rihanna walks around the palace’s opulent halls and breathtaking gardens wearing some of creative director Rag Simons’ gorgeous haute couture designs.

The singer also stars in a short video for the brand’s Secret Garden series

“In this short movie, [Rihanna] knew how to work with Versailles,” Dior’s chief executive office Sidney Toledano told WWD. “She has this kind of elegance – we saw it from the very first moment – and then she can surprise. She can be unexpected and we like it. It’s part of this personality.”

The Bajan beauty, who is the first black woman to become a spokesperson for Dior, joins a line-up of brand ambassadors including Jennifer Lawrence, Natalie Portman, Charlize Theron, Mila Kunis and Marion Cotillard.

“It feels fantastic,” she told MTV News when it was first revealed that she would model for Dior. “It is such a big deal for me, for my culture, for a lot of young girls of any colour. I think, to be acknowledged by Dior is just, it means a lot as a woman to feel beautiful, and elegant, and timeless.”

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