Cher is the new face of Marc Jacobs

Cher is the latest in a line of seasoned power-women to front campaigns - and show young models like Kendall Jenner and Gigi Hadid how it's done. The 69-year-old has been named the new face of Marc Jacobs, looking as spectacular as ever in ads for the fashion house's fall collection.

CLICK ON PHOTOS FOR GALLERY OF CELEBRITY MODELS: Cher is the new face of Marc Jacobs

In the new photo, Cher shows off her gothic side in a floor-length black pleated dress with lace cut-out detailing, topped off with black leather gloves. Her glossy ebony locks are worn down in voluminous curves and she shows off her natural beauty wearing minimal makeup as she sits on a chair in front of a red background.

Marc himself took to Instagram to give fans a sneak peek of the new campaign image, shot by acclaimed fashion photographer David Sims.

" The amazing and beautiful CHER!" he wrote in the caption. "Photographed by David Sims for our Fall/Winter campaign.. This is just the beginning…. More to come!!"

marc jacobsCher and Marc Jacobs at the 2015 Met Ball. Photo: Getty Images

There has been speculation as to what the rest of the campaign will bring, with some fans wondering if Cher is the only face of the collection, after a caption on the brand's Instagram described the American artist as the 'first face' of a series of images.

Cher follows a long line of older women to dazzle in high-fashion campaigns. Canadian folk icon Joni Mitchell recently fronted a campaign for Saint Laurent, while influential writer Joan Didion went viral as the face of Celine.

It comes as no surprise that the "If I Could Turn Back Time"artist has collaborated with Marc – the designer has been a huge fan of hers for years.

"Other boys were out fascinated by other things," he told the New York Times. "I was like, no, I'd really much rather see what Cher's wearing this week."

The 52-year-old was accompanied by Cher to the Met Gala earlier this year, and revealed that while he is used to dressing the A-list, he was particularly excited to be working with his idol.

" Very rarely am I this intimidated," he admitted. "This has been a dream of mine for a very, very long time."

HELLO! Canada magazine is available for your tablet and smartphone. Get HELLO! Canada, PEOPLE, Vanity Fair and over 100 more of the world’s best magazines for one low monthly price at Texture by Next Issue. CLICK HERE to sign up for a free trial.