Calvin Harris shows off abs of steel in new Emporio Armani ads

Calvin Harris set global pulses soaring with a sexy new campaign for Emporio Armani, in which the 31-year-old shows off his rock-hard abs in a new line of underwear. Naturally, the steamy black-and-white images caused a social media frenzy.

CLICK ON PHOTOS FOR FULL GALLERYCalvin Harris smoulders in his new campaign for Emporio Armani

The We’ll Be Coming Back singer took to Instagram to share the first images with his 3.4 million followers, with fans immediately taking to the site to compliment him on his incredible physique. “The new Emporio Armani Fall/Winter campaign @armani #CalvinHarrisforEA,” he captioned the snap.

Scroll below for the campaign video

Emporio Armani also took to Instagram to unveil the new campaign, alongside a short behind-the-scenes video of Calvin as he posed for the striking photos. “In continuing our #Atribute to the body, summer just got hotter with @CalvinHarris starring in the new #EmporioArmani campaign released today,” read the caption accompanying the video. “Here some stolen moments from set during the underwear shoot.#CalvinHarrisforEA.”

This is the singer’s second campaign for the brand

This is the second time that Calvin, who is currently dating pop sensation Taylor Swift, has set pulses racing as part of his work with the luxury Italian label. The Summer hitmaker joins a line-up of stars including David Beckham and Cristiano Ronaldo who have also modelled for the brand.

Earlier this year the star revealed that he was particularly excited to be working with Armani as he has always been a huge fan of their designs.

It’s incredible to be working with Mr Armani and his team at Emporio Armani,” he told WWD at the time. “I feel an affinity to the brand ethos and have been a long time admirer of their designs.”

A video posted by Armani Official (@armani) on

Emporio Armani shared a behind-the-scenes video of Calvin’s photoshoot

Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy,” added Giorgio Armani. “He isn’t a model by nature and this creates a more sincere and engaging bond with the public.”

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