Jude Law's handsome son Rafferty fronts new campaign

Rafferty Law certainly has a good set of genes! As his modelling career takes off, Jude Law and Sadie Frost’s son smoulders yet again in a new campaign for luxury jewellery brand Effra London. This latest set of photos comes one year after the teenager made his debut at London Fashion Week and starred in ads for the likes of Tiger of Sweden.

@effralondon

A photo posted by Raff Law (@raff_law) on

Rafferty Law shared one of the campaign videos on his Instagram page

The 18-year-old proudly shared a photo from the campaign on his Instagram account, simply captioning the image “@effralondon”.

In the photo, Rafferty bears a striking resemblance to his A-lister father as he smoulders for the camera in a denim ensemble, wearing pieces from the label’s new collection including necklaces, bracelets and signet rings.

Read More: 13 celebrity kids making it in the modelling world

The shoot also included a short accompanying video. “I’m Raff Law,” the rising star tells the camera. “I’m currently writing some songs with my band The Dirty Harry’s and gigging around London. I wear the gold signet ring.”

CLICK THIS PHOTO FOR FULL GALLERYThe model bears a striking ressemblance to dad Jude Law

Rafferty, who is signed with Select Model Management, has been starring in an increasing number of campaigns since making his catwalk debut last year. Walking for DKNY Men, the young model stormed the runway with dad Jude watching from the front row. Since then, he has returned to Fashion Week, modelling Spencer Hart’s Spring/Summer 2016 collection during London Collections: Men.

Rafferty looked cool and confident as he modelled a sharp navy blue suit and white shirt. Walking barefoot, the teenager’s look was completed with his signature series of rings and an earring.

There’s no doubt that Jude, who is the face of Dior Homme Sport, has been completely supportive of his son’s burgeoning career, recently describing his children as his “bedrock”.

“My 18-year-old’s in the business,” he told Page Six. “My 24-year-old, a gifted musician on piano and guitar, studies music in college. They’re my bedrock.”

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