H&M’s latest campaign features triple the star power with Gigi Hadid, Kendall Jenner and Jourdan Dunn modelling pieces from the brand’s hotly anticipated collaboration with Balmain. Fashion’s ‘It Girls’ sizzle as they show off creative director Olivier Rousteing’s covetable creations in a series of new images.
Photographed by Mario Sorrenti, the three stars show off their modelling credentials, smouldering for the cameras as they pose with male models Hao Yun Xiang and Dudley O’Shaughnessy. While Gigi and Jourdan are as edgy as ever in two of Balmain’s iconic tailored, embellished jackets, Kendall looks chic in a monochrome ensemble, accessorised with stacks of statement gold rings.
It comes as no surprise that the trio are the faces of the collaboration – not only have they all starred in previous campaigns for the brand, but they are firm fixtures in Olivier’s ‘Balmain Army’ and regularly walk in the brand’s catwalk shows during Paris Fashion Week.
“When you love the Balmain world, you love the models that are part of it too,” said Olivier in a statement. “Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign.”
It’s not the first time that fans have had a sneak peek at what to expect from the highly-anticipated range. Earlier this year, Jourdan and Kendall accompanied Olivier to the glitzy Billboard Music Awards,topping best-dressed lists in looks from the upcoming collection.
Jourdan, 25, showed off her enviably toned figure in a navy blue long-sleeved top with gold embroidered detailing, paired with a chic bright red skirt. Meanwhile Kendall looked every inch a style icon in a black tailored jacket with white beaded embellishment and a daring plunging neckline, paired with skinny black jeans and boots for ultimate red carpet cool.
The Balmain x H&M collection launches 5 November in stores worldwide and on hm.