Today marks the first of a month-long campaign by Michael Kors to help stop global hunger through his Watch Hunger Stop Foundation. Joining the designer in his crusade is actress Kate Hudson, who has teamed up with her friend to help launch this year's limited-edition watch, the Bradshaw 100. In addition to the stunning timepiece, which hits stores on Oct. 1, a host of other activities will roll out in stores to raise money and awareness in honour of World Food Day on Oct. 16.
Michael, who was the named the Global Ambassador Against Hunger for the United Nations World Food Programme (WFP) in July, found an eager helping hand in Kate. “ When he asked me to join him in the fight against hunger, I was thrilled,” says the mom of two, adding, “I know together we can help make an even bigger difference.” The designer is equally pleased to have the actress on his team, making note of her infectious positive nature. “Kate has more energy than anyone I know – and it’s so positive and practically contagious,” he says. “Secondly, she has a really big heart, which allows her to connect with people all over the world.”
For more than two decades, the 56-year-oldfashion mogul has been dedicated to curbing hunger. After volunteering with the food delivery charity God’s Love we Deliver, Michael says that he was instantly changed after seeing the "immediate reaction on someone’s face when you hand him or her a plate of food.” Having partnered with the United Nations World Food Programme for the past three years, he admits that although they have made a lot of progress, there is still plenty of work to be done.
The limited edition watch is not only a beautiful accessory but also a symbol of awareness and information, says Kate. “When people ask about it .. you’re all of a sudden talking about a topic that most people don’t think about.” Thinking about important issues is a common occurrence in the Hudson household, with Kate following after her mother, Goldie Hawn, by using her voice to make positive change. “The idea of giving back was certainly something that I grew up with. My mother has done incredible things with her charity [The Hawn Foundation] … having kids has also changed my perspective – you can learn a lot from your kids and the way they see the world.”
Citing Angelina Jolie, Malala Yousafzai and Emma Watson as inspirations, Kate hopes to make an equally positive impact in the world. “Compassion, empathy, confidence and happiness – I think those are the values that every child should believe in. And the idea that even small acts of kindness can make a difference.”