While holiday shoppers perused the carefully curated contents of Gwyneth Paltrow's New York Goop pop-up store, three thieves made off with $234,000 worth of fine jewelry. The brazen robbers pulled off the heist on a busy Saturday afternoon in the height of Christmas shopping season.
According to the New York Police Department, three men, who have yet to be identified, entered the packed shop. One of them used an "unknown object" to forcibly open a jewelry cabinet full of merchandise.
Among the items stolen was a vintage Bulgari bracelet worth $144,000, an 18-karat David Weiss bracelet worth $59,000 and three men's Rolex watches varying in price from $5,300 and $16,300, the New York Post reports.
Staff spotted the three men and proceeded to call police, but not before the robbers managed to escape. "There was an isolated incident Saturday afternoon involving a very limited number of items, which was reported to the NYPD," a spokesperson for Goop said.
"While the store was crowded during one of our busiest days, thankfully the NYPD responded quickly, our customers and staff are safe, and we remain open for business with proper security precautions in place."
The pop-up store opened in late November, less than two weeks before the incident took place.
Gwyneth herself attended the grand opening on Dec. 2, looking festive in a gold star-embellished sheer dress. The Shakespeare in Love actress has previously opened pop-up stores of her online retail store in Dallas, Chicago and Los Angeles.
The goods on sale at the pop-up store include leather jackets, leather bracelets and tulle dresses.