The H&M dress beloved by European royals

Princess Mary of Denmark attended the Copenhagen Fashion Summit on Thursday (May 12) looking particularly stylish. The brunette beauty wore a black brocade gown with a mullet-style hemline. And fashion fans were quick to recognize this particular dress...

TAP TO VIEW FULL GALLERYPrincess Mary looked lovely in the $275 dress

The beautiful gown, which hails from H&M's 2014 Conscious Collection, has been worn by other famous faces, from fellow royals to celebrities.

IRINA SHAYK AND DUCHESS KATE ROCK THE SAME DRESS

Princess Victoria of Sweden and Princess Mette-Marit of Norway have also sported the $275 dress. Victoria dazzled at a glam bash in her home country in the number, while Mette-Marit wore the dress to attend the amfAR gala in New York in 2014.

Princess Victoria rocked the dress in a lighter shade

Victoria is such a fan of the design that she has been spotted wearing it in a different colour, a nude shade, on several different occasions.

LUCY VS IRINA VS SELENA: WHO WORE THIS RED DRESS BETTER?

The ladies each displayed their own personal style despite wearing the same lovely dress, playing up their differences with unique accessories. Mary added bright-yellow pumps to complete her look, while Victoria wore strappy block heels. Mette-Marit opted for a similar look to Mary, sporting blush-pink heels.

Miranda Kerr and Emmy Rossum have also sported the dress

The dress doesn't just have the royal seal of approval – it also has a celebrity fanbase. Miranda Kerr and Emmy Rossum have also been spotted wearing the creation.

HELLO! Canada magazine is available for your tablet and smartphone. Get HELLO! Canada, PEOPLE, Vanity Fair and over 100 more of the world’s best magazines for one low monthly price at Texture by Next Issue. CLICK HERE to sign up for a free trial.