Dolce & Gabbana well and truly embraced the social media matrix by inviting a host of young influencers to walk in their pre-fall 2017 show in Milan.
In an unprecedented move, the Italian fashion house recruited 49 social media mavens to storm its catwalk and show off the new collection.
Sofia, Justin Bieber's rumoured ex-girlfriend, walked alongside Instagram model Lucky Blue Smith and Taylor Hill's brother Chase.
Sister duoSophie and Sistine Stallone, daughters of Sylvester, made their debut on the catwalk. Sistine, who worked the runway in an oversized black vest, later shared a snap on her Instagram account.
"Thank you so much @stefanogabbana @dolcegabbana for always being so kind and generous," she captioned the photo.
"I am unbelievably grateful for this opportunity. I<3 my DG family."
"These are the new generation, we liked the idea of adding ordinary people who have become famous thanks to the web," said Stefano Gabbana.
The theme of the show was royalty, which saw family crests, crown emblems and insignia emblazoned on military coats and velvet blazers.