Gwyneth Paltrow does Madonna, Audrey and more in her latest Max Factor campaign

Gwyneth Paltrow is known for her clean and simple beauty look, but for her latest turn as the face of Max Factor she’s pulled out all the stops to channel some of the world’s most iconic beauty legends.

For the beauty brand’s “100 Years of Glamour” campaign, celebrity makeup-artist Pat McGrath recreated well-known images of Madonna, Audrey Hepburn, Brigitte Bardot and Farrah Fawcett with a modern twist.

© Guy Aroch/Max Factor

For the '80s, 41-year-old Gwyneth transforms into the “Material Girl” singer, wearing a black lace ensemble with piled-on necklaces and bright-pink blusher.

The Oscar winner tries on Audrey's bouffant, cat eye liner and pearls to represent the '60s, and then goes disco glam in gold sequins, Farrah-worthy waves and metallic eye makeup in an image channeling the '70s.

© Guy Aroch/Max Factor

And Gwyneth’s version of French sex symbol Brigitte? Well, it is so perfect that the Glee actress is almost unrecognizable! Her pale skin, embellished eyes with major eyelashes and tousled locks are quite dramatic for the oft-natural actress.

© Guy Aroch/Max Factor

The objective of the campaign is to recognize Max Factor’s celebrated history – the man himself is responsible for some of Hollywood’s most remembered and revived looks.

Gwyneth has been a spokesmodel for Max Factor since 2012.

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