Blake Lively's lifestyle project, 'Preserve,' launches on July 23

Details of Blake Lively’s upcoming lifestyle website have leaked like a Gossip Girl-style blast.

An insider has reported to E! that the site, called Preserve, will launch on July 23.

Blake, 26, has been teasing social media about the upcoming project, but few details were known about what the site would be like.

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The same source says, “Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake. Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos.”

The A-list actress, who is married to Canadian actor Ryan Reynolds, is joining other lifestyle leaders like Gwyneth Paltrow, who runs the super-successful site Goop.

Even Ellen Degeneres is getting in on the game, with plans to launch lifestyle brand "E.D.” before the holidays.

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Of her latest project, Ellen tells WWD, “I wouldn’t be doing this if I didn’t want it to be the biggest brand name that you can imagine.”

All photos © Getty

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