Behold, the very first images of Kendall Jenner for Estée Lauder! After singing on to be the new face of the brand in November 2014, the 19-year-old reality star’s beauty campaign has finally been unveiled.
It appears to be the perfect partnership for Hollywood’s latest “it” girl and the cosmetics company, as it focuses on one of her favourite beauty products: mascara.
Dubbed the “Little Black Primer,” the new formula is said to be a three-in-one item that tints and amplifies eyelashes: When applied over mascara, it reportedly helps reduce flaking and smudging.
In the video clip, Kendall can be seen strutting her model stuff along a catwalk and naturally there are several close ups of her incredible eyes.
Read more: Kendall Jenner says “I grew up too fast”
“I’ve always been really into my eyelashes, so this is a fun product for me,” said the model in a statement. “While I usually love a lot of mascara, sometimes I don’t want to wear too much makeup, but I still want a little definition… It’s cool that you can use [the primer] just for tinting and it doesn’t look like you have too much makeup on.”
She went on to tell the Estée Edit that she’s always been keen on trying out beauty products and the latest trends. "I have videos of myself from when I was really little, maybe three or four, and my mom is filming me as I walk out with a little bag and say, “I just did my makeup!” Then I walk away and put some more on.”
The Kardashian clan member has been on a bit of a hot streak as of late. She made her runway debut at Marc Jacobs’s fall 2014 runway show and went on to walk for Karl Lagerfeld and Chanel. She’s also a face of Givenchy.
So how does it feel for her to be tackling a new challenge with yet another mega brand? In an interview with the company’s blog, she said, “It’s amazing – it’s such an honour to be part of one of the most prestigious cosmetic brands and to be involved with amazing girls, like you!”
Check out the campaign video below!
Sarah Kelsey is a gal in the know who regularly appears on television and writes for a variety of outlets. Check out her work at sarahkelsey.ca, on Twitter @sarahkelsey, Instagram @sakelsey and Pinterest @sakelsey.