Follow This: Top 10 beauty bloggers and personalities on Instagram

By Sarah Kelsey

In the pre-smartphone days, if you wanted to lob off your hair you'd tear a page from a magazine and head to your hairdresser with inspiration shot in hand. Today, you'd simply pull up an Instagram photo of Into the Gloss blogger (and short-hair master) Emily Weiss. The times have surely changed, and few social channels have impacted the beauty industry as profoundly as the of-the-moment app.

CLICK THE IMAGE FOR OUR 10 FAVOURITE BEAUTY FEEDS: Nicole Richie snapped for Into the Gloss. Photo: Instagram

There are thousands of beauty writers, artists, websites and bloggers posting creative content to Instagram every minute.

Some of our favourites include the usual international suspects like Into the Gloss, braid aficionadoThe Barefoot Blonde and The Beauty Department. Others are Canadian talents like Beauty Editor, Beauty Geeks and Beautezine, whose homegrown editors take us behind-the-scenes of national product launches, events and beauty news.

Read more: Follow This: Top 10 yoga accounts on Instagram

We follow makeup tutorial gurus, like vloggers Pixiwoo and Michelle Phan, who reach millions of subscribers on YouTube. Michelle's Instagram is a rainbow-tinged wonderland of fun and funky photos drenched in hair and makeup inspiration.

CLICK TO SEE OUR TOP PICKS FOR BEAUTY INSTAGRAMS: Michelle Phan has turned beauty vlogging into a million-dollar career. Photo: Instagram

Others we can't get enough of include Robin Black and Estée Lalonde.

Through each photo feed, we've learned fun and unique ways to style our look and picked up a few tips that make prepping for a day of work or a night out on the town. We've also kept up-to-date on new must-try products and trends.

Looking to step up your beauty game with some new inspiration? Look no further than our around-the-world roundup.

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