Kendall Jenner knows the importance of always having her phone at the ready to snap fun shots to share with her loyal followers. And with more than 37-million fans on Instagram and another 12 million on Twitter to entertain, the model has mastered the art of taking picture-perfect selfies and behind-the-scenes snapshots. But don’t let her serious social media game fool you; the reality star is the first person to make light of her phone obsession, and has even poked fun at herself in her latest ad campaign for Estée Lauder.
Dressed to kill and ready to party, the 19-year-old waits patiently for her beautiful friends (including model Lily Aldridge) to arrive, only for the group to ignore each other and stare at their phones. As more guests descend on the party, the beauties continue with their digital dalliances. It isn’t until their batteries die and Kendall goes to fix her makeup, courtesy of Estée Lauder’s Double Wear Makeup To Go compact, that the party finally comes to life.
Kris and Caitlyn Jenner’s daughter became the face of the beauty giant in November 2014. 'I am super excited to announce that I am the new face of @esteelauder!!,” she tweeted at the time. “ 'I still can't believe it myself!' The new commercial comes on the heels of Kendall’s successful turn at New York Fashion Week, which saw the California native walk in shows for Givenchy, Michael Kors, Diane Von Furstenberg and Marc Jacobs.