Ruby Rose stars in edgy new Urban Decay campaign

Urban Decay likes their spokesmodels with a healthy dose of edge, so it's no surprise that they've followed up their collaboration with Gwen Stefani by making Ruby Rose the new face of the brand.

The OITNB star is no stranger to the beauty world, long before she shot to fame on the small screen she modelled for Maybelline New York in her native Australia, but this new campaign is a match made in beauty junkie heaven.

Ruby RoseRuby Rose for Urban Decay

Urban Decay’s founding partner Wende Zomnir told us that the brand fell in love with Ruby’s “badass look and playful spirit” and believe that “she nails what it means to be feminine, dangerous and fun”.

Ruby, who identifies as gender fluid and is an active spokeswoman for the LGBTQ community, says that the collaboration stemmed from a shared belief in “supporting individuality and personal self-expression- two values I hold very dear”.

Despite our pleas, the brand is keeping tight-lipped for now about what the line will consist of. They’re known for their bestselling eyeshadow palettes and extensive shade range, so we’ll be waiting with bated breath on release day. We’ve got our hearts set on the Barbie-pink lip Ruby is rocking in the campaign images!

HELLO! Canada magazine is available for your tablet and smartphone. Get HELLO! Canada, PEOPLE, Vanity Fair and over 100 more of the world’s best magazines for one low monthly price at Texture by Next Issue. CLICK HERE to sign up for a free trial.