Beyoncé turns pageant queen and says 'Pretty Hurts' in new music video

Beyoncé graces the cover of Time’s 100 Most Influential People issue this year, and the superstar has coordinated the honour with the release of her video for "Pretty Hurts" - the first track from her surprise 2013 album, Beyoncé.

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Beyonce pretty hurts

The mogul also launched whatispretty.com, a site campaign that simply asks users to upload images that illustrate what is beautiful to them. It’s a campaign that pairs nicely with the video, which is a fairly involved narrative about the painstaking exercise of being a beauty queen.

The seven-minute clip stars the singer as a pageant contestant striving to achieve beauty and perfection. It begins with an a cappella performance from the popstar as she showcases her pageant talent, before the camera cuts backstage to show her fighting with other contestants over hairspray and rollers, weighing herself and having her measurements taken.

Beyonce pretty hurts video

Lyrics to the song include, "Perfection is the disease of the nation. Pageant the pain away," and Beyoncé can be seen tirelessly working out, being sprayed with fake tan, throwing up and being poked with a botox needle in the video.

The past year has already been incredibly busy for Mrs. Carter, from releasing a surprise album and buying property with husband Jay Z in London to performing at the Grammys, going vegan and possibly preparing for another North American tour.

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