In an opinion piece for the Wall Street Journal, titled, “For Taylor Swift, the Future of Music Is a Love Story,” the singer explores the nature of the music industry as it exists today, and spells out her feelings for the future very clearly.
“Music is art, and art is important and rare," says Taylor. "Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is.”
Taylor’s screed probes further into the plight of musicians today, whose album sales often suffer due to the popularity of digitally downloading singles rather than full albums.
The 24-year-old artist thinks creating a deeper connection with fans is the pathway to success, noting “a bond with fans in the future will come in the form of constantly providing them with the element of surprise. No, I did not say “shock”; I said “surprise.” I believe couples can stay in love for decades if they just continue to surprise each other, so why can’t this love affair exist between an artist and their fans?”
The “Love Story” singer really does believe that fans are the foundation of her success, but she’s keenly aware that the times are changing.
“There are a few things I have witnessed becoming obsolete in the past few years, the first being autographs,” Taylor notes. “I haven’t been asked for an autograph since the invention of the iPhone with a front-facing camera. The only memento “kids these days” want is a selfie. It’s part of the new currency, which seems to be “how many followers you have on Instagram.”"
Taylor currently has 9,746,941 followers on Instagram and 41.7 million on Twitter.