Should musicians have to pay to perform at the Super Bowl Halftime Show?
Currently, the NFL does not pay halftime acts, though it does typically cover costs like travel and production - which has been known to cost a pretty penny. Beyoncé’s 2012 show required $600,000 to produce while Madonna’s 2011 show cost more than $1 million.
Now, however, the league is taking it one step further by asking that artists contribute part of their post-performance tour earnings to the NFL, or at least to make a contribution of some kind.
The argument goes that performing during the Super Bowl pays out in the long run due to enormous exposure. The halftime show is the most-watched musical program of the year, with Bruno Mars and the Red Hot Chili Peppers' performances drawing even more viewers than the actual football game (115.3 million viewers 112.2 million).
Bruno Mars and the Red Hot Chili Peppers perform at the 2014 Super Bowl. Photo: © Getty
Savvier musicians have learned how to capitalize on their Super Bowl shows with aptly-timed tours and albums – Beyoncé famously announced her “Mrs. Carter Show” world tour shortly after her electrifying performance, and tickets to Bruno Mars’ tour went on sale the very next day after his halftime show.
The artists have so far responded cooly to the suggestion that they pay it forward.