Prince's former manager Kerry Gordy remembers the star

An outpouring of celebrity tributes to Prince flooded social media following the news of his shocking death and iconic landmarks around the world were lit up in purple in his honour on Thursday (Apr. 21). Among those who have paid tribute is Prince's former manager, Kerry Gordy.

Speaking about the 57-year-old, Kerry said: "He was a great songwriter, he was a great producer, he was a great arranger and he was a great musician.

"Not only was he a guitar player, he was a keyboard player, he was a drummer, he was a bass player, he did all of the instruments and he did all of the arrangements."

TAP TO VIEW GALLERYPrince performing on stage Prince's former manager said: "He will be remembered for a person who was truly multi-talented"

Kerry added to Good Morning Britain: "He was a total talent as opposed to people who just do one thing... he did everything. He will be remembered for a person who was truly multi-talented."

STARS PAY TRIBUTE TO PRINCE

In 1993 Prince famously changed his stage name to an unpronounceable symbol, also known as the 'Love Symbol'.

Kerry Gordy Kerry Gordy managed the singer's record label

"The reason why he did it was he felt that Warner Brothers owned him and he didn't want to be owned," explained Kerry. "He felt that they owned the name Prince and that they dictated when he could release a record, when he could not release a record and he didn't want anybody to own his name.

"Therefore he decided, 'I'm dropping my name and I'm going to release records when I want to release records and I'm going to do what I want.'"

Apart from Prince's legacy, his former manager also praised the When Doves Cry singer for his business acumen.

Prince on balcony greeting with peace The When Doves Cry singer died at the age of 57

"First of all I got to meet him before he became a star," said Kerry. "When he was out trying to become a star when he first got his deal with Warner Brothers Records.

"I didn't start running his company until long after that but once he became a star, it was amazing and he had incredible business acumen. He definitely wanted to own his music, his copyrights and his masters."

Prince, full name Prince Rogers Nelson, sadly died on Thursday at his Paisley Park studio in Minnesota. His publicist confirmed the news and an investigation is currently underway.

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