Princess Marie-Chantal of Greece on social media, label lust and giving back

Look up ‘modern princess’ in the dictionary and it should take you straight to Marie-Chantal, the effortlessly elegant wife of Prince Pavlos of Greece. The hands-on mum of five (including four boys!) juggles running a busy household with her successful eponymous childrenswear company, which counts Victoria Beckham and Kim Kardashian among its clientele.

CLICK TO SEE MORE PHOTOS: North West wearing a onesie from Marie-Chantal's eponymous collection.

If that isn’t enough, she’s also been building her international brand’s social media presence with a lifestyle blog and Instagram account that document her family life and fascinating throwback pics such as her time as an intern for Andy Warhol!

“It’s so important to adapt, think outside the box and stay ahead if you want to grow,” she tells our sister brand, HFM. The business-minded American heiress (her father is Robert Warren Miller, co-founder of Duty Free Shops) is also a firm believer in giving back. Her latest venture has seen her collaborate with the charity Rays of Sunshine, which grants wishes to ill children. “We've created a fun and unisex jumper made from a super-soft cashmere blend and featuring their logo,” she explains.

Marie-Chantal shared this photo from Olympia's birthday on Instagram.

And what’s next for Marie-Chantal? “I’m working on a children’s cookbook. It’s early days but the recipes are going up on my blog already...”

Here, one of the most enterprising women in royalty tells Hello! about all things style.

How does being a childrenswear designer determine how you dress your kids?

It’s important to dress our children well. I have some wonderful memories from my childhood and so much is associated with what I was wearing. If you look good, you feel good – simple.

Does your teenage daughter Maria-Olympia ever borrow anything from your wardrobe?
I love how Olympia dresses, she has great style but she is, ofcourse, only 18, so if she borrows something of mine, it’s likely to be a cosy knit in the country or, if we’re back in London, a bag or pair of shoes.

CLICK PHOTO TO ENLARGE: Like mother like daughter: Olympia and Marie-Chantal.

Have you ever had something in your collection that you wish came in adult size?
Our cashmere angel wing sweater – so many people ask about it!

How would you describe your personal style?
I like wearing classic pieces with a modern twist. During the day I’m usually quite casual, in jeans and trainers. I’m obsessed with workout clothes at the moment and I like J Brand jeans.

What’s your go-to outfit for a regular day?
A great pair of white or black jeans, ankle boots and a cashmere sweater, or a top by Balenciaga. And, of course, a bag and accessories. I’d wear a long chain by Jennifer Creel and pendants with the names of my kids.

What’s your fail-safe look for a party?
I have a lot of social engagements and I like to dress up for them. I try to wear what I feel comfortable in, as self-confidence is so much about how you look. Generally, I love to wear long dresses, they make you feel special.

Visit mariechantal.co.uk or read more at mariechantalblog.com

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