Prince William and Kate happily greet kids at the event in Manchester

By Gemma Strong

Prince Williamand Kate looked happy as ever arriving in Manchester Wednesday morning (Dec 6) for the Children’s Global Media Summit – a cause close to their hearts. The royal couple greeted eager children and looked in high spirits as they made their way inside the Manchester Central Convention Complex. Kate, who is pregnant with her third child, looked especially stylish in a red dress by Goat, that perfectly framed her tiny baby bump. The summit looks to inform and redesign the future of media for this generation and explore the impact that digital technology will have in children's futures. William will deliver the key note speech at the event, which brings together creatives, technology innovators, policymakers, executives and thought leaders from around the globe.

STORY: Why Kate is forbidden from signing autographs for fans

TAP TO VIEW GALLERYKate Middleton having fun with children and costumed children's favorite charactersKate bonded with children as she arrived

Shortly after their arrival, William and Kate had the chance to meet some of the international delegates who will speak at the conference. The Duchess then joined a forum hosted by Sesame Street's Workshop, the charitable foundation of the famous children's TV show, on research commissioned into kindness – a method used to help very young children express issues of emotional wellbeing.

STORY: Why Prince William won't be Prince Harry's best man at the royal wedding

Kate Middleton stepping out of a car as a chauffeur opens her doorThe Duchess kept her baby bump concealed under a winter coat

Alice Webb, the director of BBC Children’s, who chaired the summit, said ahead of the event: "We're honoured to be joined by The Duke and Duchess of Cambridge at the Summit as we commit to making the digital world a better place for future generations. The Royal Foundation has led the way in supporting young people online, so we know our delegates will be thrilled to hear from the Duke on his hopes for the future of media."

William and Kate care passionately about the wellbeing of children, all the more so since becoming parents themselves. Just last week, Kate paid a special visit to a primary school in London to see its gardening campaign, and spoke to the young pupils about her children, Prince George and Princess Charlotte, and shared her own childhood memories. "I've got such fond memories of being in the garden and being outside from my own childhood, and I'm sharing that with my own children, George and Charlotte, at the moment," she told the youngsters, during her appearance at the Robin Hood Primary School.

Kate Middleton smiling at Prince WilliamWilliam and Kate were guests of honour at the Children's Global Media Summit

"It's been lovely to meet all of you and thank you so much to all the children who've shown me what they've been doing in their gardens. It's really inspiring and exciting to see what you've all been up to. I'm really excited about what you're doing here and taking inspiration from that in the school environment as well."

STORY: Prince George and Princess Charlotte: how to steal their style

HELLO! Canada magazine is available for your tablet and smartphone. Get HELLO! Canada, PEOPLE, Vanity Fair and over 100 more of the world’s best magazines for one low monthly price at Texture by Next Issue. CLICK HERE to sign up for a free trial.