Jessi Cruickshank's Bridal Blog: Being kind to my bridesmaids

There is nothing worse than showing up to a party wearing the same dress as another girl. Now, imagine showing up to a party wearing the same dress as FIVE OTHER GIRLS. It’s my WORST. NIGHTMARE. It’s also called ‘Being a Bridesmaid' and, frankly, I’ve never understood it.

Why would you choose to honour your closest girlfriends, who have each contributed to your life in unique ways, by making them look the exact same? Sure there are ways of doing it well, and then there are ways of doing it really not well (Google ‘Bad Bridesmaids Dresses’ and give yourself an hour). If you ask me, bridesmaids aren’t infant sextuplets - they’re full-grown women and it’s time they were dressed that way.


At my upcoming wedding, I am lucky to have five beautiful, stylish bridesmaids and one equally beautiful and possibly more stylish bridesman by the name of Dan Levy standing by my side. I knew Dan wouldn’t go for a ruffled satin gown and neither would the girls… I needed 5 looks that were chic and classic yet contemporary. I searched no further than my favourite Canadian ready-to-wear brand, Pink Tartan.

Known for creating sophisticated yet effortless garments, Pink Tartan designer Kimberley Newport-Mimran is not only one of the most stylish women in Canada, she also happens to be one of the nicest. I walked into her Toronto studio with zero concept of what I wanted for my girls. I just knew I didn’t want them to look like Katherine Heigl in 27 Dresses.

Kim was on the same page. She started racing around the studio, pulling out looks from her collections, showing me sketches and look books and fabrics and embellishments. In less than 30 minutes we decided to create 5 separate Pink Tartan looks in ivory, white and metallic tones, ranging from classic to current to midriff bearing. Who said bridesmaids can’t show a little skin?

But that was only step one. Next, Kim asked for intel on each one of my girls. She wanted names, occupations, photos and bios so that each dress could be designed to reflect the girl wearing it.

When I stepped into the Pink Tartan studios last week in Toronto to see the final looks, I instantly started to tear up. What Kim had designed was beyond my wildest dreams. It was like my five best girlfriends were staring back at me, in dress form. One was sweet, one was edgy, one was conservative, one was fun, one was sophisticated… all, were GORGEOUS:


Inviting girlfriends to be your bridesmaids is a way of saying "Thank You." Thank You for being there for me, for supporting me, for shaping who I am today and for standing with me as I take this huge step in my life. I can’t think of a better way to thank my five amazing girlfriends than with five amazing Pink Tartan dresses.

Dan, your ruffled gown is on its way.

Check out Pink Tartan and follow them on Instagram (@PINK_TARTAN) or Twitter (@PINK_TARTAN).

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