On 16 August following months of hard work and preparation, HOLA! USA magazine proudly presents its first original print edition created in the United States, with an impressive exclusive story on Eva Longoria's new life after marrying Pepe Bastón. The long-awaited publication, which like HOLA.com has been meticulously created for the global citizens that Latinas are in 2016, is available as of today on newsstands nationwide. Yet breaking with industry norms, subscribers will have the option of receiving their copy in Spanish or in English in their homes.
Eva, an actress of Mexican descent born in the United States, chose HOLA! USA to share with the world personal and exclusive photos of her wedding to Pepe Bastón, a high executive at Televisa. The magazine showcases intimate images, such as the memorable moment when Victoria Beckham, her inseparable friend and designer of her wedding dress, helped Eva get dressed for the big event; also, in this first edition readers will be able to read an in-depth story and discover the wonderful turn that the life of this beloved star and movie producer has taken after beginning her new journey by new husband’s side.
"Getting the chance to hold the reigns of the first edition of HOLA! USA and our digital platforms in English, as well as in Spanish, has been both a privilege and a great experience for me," said Cristy Marrero, Editorial Vice President of HOLA! USA. "As if this weren't enough, every day we provide our readers with Anglo and Hispanic content in both platforms from our newsroom in Brooklyn, which has more than 20 professionals who work closely with our sister brand, ¡HOLA! TV, to provide the reader with a real 360 approach to content," added Cristy.
With this world exclusive, HOLA! USA magazine sets a groundbreaking kickoff for the latest publication from HELLO! and Hola Media, Inc., which is now on sale in newsstands in America. Subscribers can opt in to receive the magazine at home visiting us.hola.com. Inside, the reader will also find striking stories on people of the stature of Michelle Obama, Aerin Lauder and Mohammed Hadid, among others.
Today, ¡HOLA! magazine publishes 33 editions worldwide in nine languages, reaching 25 million readers every week. It also has eight websites, while the ¡HOLA! TV cable channel reaches 14 million homes in the United States and Latin America. Every day, the United States HOLA.com portal brings the best moments in the lives of celebrities and stars.
"We want to continue to be the bearers of good news and big exclusives," said Eduardo Sánchez-Pérez, President of Hello & Hola Media, Inc. "¡HOLA! is a feeling of familiarity that has always been there and has never failed you. It is a brand trusted both by the readers and the stars; one which for over 70 years has offered the best and most exclusive news and stories of the social world and royalty, as well as important events in the lives of the stars," expressed Sánchez, third-generation member of the Sánchez-Junco family.
"It is true that the Spanish edition of ¡HOLA! magazine's Spain was already being distributed at a national level, but the great novelty is that now we will have the quality and journalistic experience of ¡HOLA!, but made in the United States, presenting stories on people that make a difference in this country with style and distinction. It will be available in Spanish as well as English, since those who subscribe to the magazine have the option to request it in either language," said Sylvia Banderas Coffinet, Sales Director and Vice President of Marketing of HOLA! USA. "There is nothing in the U.S. market like HOLA! USA. This brand has been created to tell Latina women 'you have arrived,' a narrative that in actuality doesn't exist at a time when Hispanic women are a mandatory segment of the consumer market," added Banderas.
For his part, Javier Junco, Business CEO for Hello and Hola Media, Inc., declares himself satisfied and proud of the magazine and its team: "We came to the United States to stay!"
Every month, HOLA! USA will bring the latest news, events and jet set galas, always delighting us with its detailed and elegant descriptions, and providing us with information that is accurate, reliable and, as always, full of glamour. Its useful articles on health and beauty, its easy and delicious recipes, have made it an inescapable resource for contemporary women.