Today's celebrities are not merely brands; they’re lifestyles.
And the proposition works! In 2013, Bloomberg Businessweek reported that Gwyneth’s site had more than 150,000 subscribers, revealing that many were interested in doing as she does.
Goop started a revolution of sorts and Jessica Alba was among many who continued in Gwyneth’s footsteps. She launched The Honest Company in 2012, a lifestyle website that’s a veritable how-to guide on clean living.
Jessica sells diapers, cleaning supplies, pre-natal vitamins and bath items , and she also runs “The Collective,” a shop packed with a collection of goods she’s produced in collaboration with well-known companies.
Other early adopters were Elizabeth Banks at elizabethbanks.com (launched in 2012),The Hills breakout star Lauren Conrad at laurenconrad.com(launched in 2011), The City antagonist Olivia Palermo at oliviapalermo.com (launched in 2011) and Pretty Little Liars actress (and Canada's Most Beautifullistee) Shay Mitchell at shaymitchblog.tumblr.com (launched in 2011).
It isn't just websites, either. Alicia Silverstone wrote lifestyle books The Kind Diet (2009) and The Kind Mama (2014), while Cameron Diaz penned The Body Book: The Law of Hunger, the Science of Strength, and Other Ways to Love Your Amazing Bodyearlier this year.
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