It’s not easy living in a sibling’s shadow – especially if that sibling is the Duchess of Cambridge, née Kate Middleton. In a new interview with TYD magazine, James Middleton has opened up about being a brother to one of the most famous women in the world.
The 27-year-old businessman said that despite his hard work, he is sometimes overlooked or scrutinized because of his royal sister. When asked by the magazine if he found this irritating, he replied, “Yes, it does get frustrating.”
“I work incredibly hard,” explained James. “Just like every other person in business and work. And aside from the fact of – yes, I am the brother of someone very important – I am, at the end of the day, just James.”
“Firstly, I was not confident in the pursuit of me getting my degree,” said James. “Secondly, I already knew that I wanted to work for myself and have my own business. I have only ever employed myself.”
During the interview James also revealed that he is a big fan of US TV show Family Guy.
“I know to some it may not be a guilty pleasure but I absolutely love the show!” he said. “Some people think they are just cartoons but I think they are so clever and much more than cartoons.”
James currently runs Nice Group London Limited, a firm whose ventures includes Nice Cakes, which sells items including personalized cupcakes, the Cake Kit Company, and Boomf, which personalizes marshmallows by printing photographs on them.
His company, however, is yet to make a profit.
James has previously spoken out to defend his brand’s losses, telling MailOnline: “Nice Group is a start-up company and as you can imagine there are overheads needed to start a company.
“It is not uncommon for start-up companies to make a loss in the early stages of developments and it is not something I am concerned with right now.”
The Middleton family appear to have helped James out financially. In the accounts filed at Companies House, under a section entitled ‘Creditors: Amounts falling due with one year’, it reads, “The bank overdraft is secured by a member of the director's family.”