All hail the new queen… of Instagram! Kim Kardashian has surpassed fellow social-media star Beyoncé Knowles as the most-followed celebrity on the social media site. The pregnant reality star’s snaps of friends, family, fashion and, of course, selfies have garnered a whopping 44.3-million followers.
Beyoncé broke records when she became the first person to reach 30 million Instagram followers in April, and although she has since acquired over 14 million more fans, she is just shy of Kim's tally at 44.2 million followers.
It's not surprising that both Kim and Beyoncé are both battling it out for the top spot; both give an inside glimpse at their A-List lifestyles including life with their famous spouses, Kanye West and Jay Z, as well as their young daughters, North West and Blue Ivy Carter.
Tech Insider has speculated that the growth of Kim's account is likely because she posts more photos – the reality TV star has uploaded seven photos to the site in the last 24 hours alone. The 34-year-old also writes more personal messages along with her photos, whereas Beyoncé tends to let her pictures do the talking.
Both Kim and Beyoncé have some tough competition from Taylor Swift, who is hot on their heels with a staggering 43.9 million followers. The Shake It Off singer is increasingly popular on the social networking site, no doubt thanks in part to her "squad" of famous friends including Selena Gomez, Karlie Kloss, Gigi Hadid and boyfriend Calvin Harris.
The list of most followed celebrities on the photo sharing site is predominantly female oriented; Ariana Grande, Selena Gomez and Nicki Minaj also make the top ten, with Justin Bieber and Neymar Jr. the only male celebrities to make the cut.