Thanks to Victoria Beckham’s successful fashion line and David’s endorsement deals, the famous couple has made the list of the wealthiest celebrity couples for years. Now, as their children – Brooklyn, Romeo, Cruz and Harper – take on their own business ventures, the family of six is taking the Beckham Brand to the next level. A new report from The Independent reveals that the marketing value of the family is reportedly worth more than $1 billion dollars.
That figure translates to earnings of around $60-80 million a year for the family, whose marketing power stems from three main vehicles, according to the experts at the London School of Marketing – Footworks, where David’s soccer-related revenues are collected, the Beckham label, for the family’s endorsements, and Beckham Ventures for Victoria’s fashion label.
Currently Footworks has an estimated value of $305 million, the Beckham name at $142 million, and Beckham Ventures at $122 million.
Of course, as it stands, David, 40, and Victoria, 41, are the biggest earners – but their children are starting to catch up with marketing appeal of their own. Their eldest son, 16-year-old Brooklyn, has already amassed more than 4.4 million followers on Instagram, has starred in fashion campaigns, and just recently appeared on the front of Miss Vogue magazine.
His younger brother, 13-year-old Romeo, meanwhile, has a Burberry Christmas campaign under his belt, and was credited with driving a 15% sales boost for the brand.
“The Beckham name has the Midas touch when it comes to advertising, even the mere mention of their names associated with a brand is a small news event in itself,” Anton Dominique, chief marketing officer at the London School of Marketing, said.
“What is also interesting is that the family name is almost as influential as any individual family member,” he added.