David Bowie's music is experiencing a record-breaking resurgence following his death on Sunday. With fans immersing themselves in the icon's most memorable music and performances, Vevo has reported that David received 51 million video views in just 24 hours. This topples the previous all-time high set by Adele, whose music videos received 36 million views in one day following the release of "Hello" in October.
Vevo reports that the most viewed video was his last single "Lazarus," with more than 11.1 million views. The video was released at the beginning of January and poignantly opens with the lyrics "Look up here, I'm in Heaven."
While viewers have turned to Vevo to remember David Bowie's music, many of the star's albums have also reached the charts after a surge in sales following his death. The late star looks set to claim his 10th chart-topping album with his latest release, Blackstar, and has an additional 11 albums in the U.K. iTunes top 20.
David's 28th album was released on Friday, and his longtime producer Tony Visconti has since said that it was recorded during his cancer battle as a "parting gift" to fans.
In a moving tribute on his Facebook page, Tony wrote, "He always did what he wanted to do. And he wanted to do it his way and he wanted to do it the best way. His death was no different from his life, a work of art. He made Blackstar for us, his parting gift.
"I knew for a year this was the way it would be. I wasn't, however, prepared for it. He was an extraordinary man, full of love and life. He will always be with us. For now, it is appropriate to cry."