Lululemon apologizes to Beyoncé fans for accusatory tweet

Canadian activewear brand Lululemon learned a hard lesson on Thursday - never mess with Beyoncé's fans. The Beyhive, as they call themselves, lashed out the company after it posted a tweet accusing the singer of "imitating" their brand in her new Ivy Park sportswear line."They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy In Love with our brand, she made her own," they wrote.

The tweet was quickly deleted, but the damage had been done. After their account was inundated with irate fans expressing their anger over the accusations, the brand sent out personal replies apologizing for the incident. "We heard everyone's feedback and decided to retract the original post," reads one tweet.

"We're fully owning this and never meant the post to be taken in a hurtful way," wrote Lululemon, adding, "We realized that we weren't coming across as intended, and deleted the tweet."

Introducing IVY PARK a new activewear brand for women. Arriving 14.04.16 #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

Beyoncé delighted fans on Thursday (Mar. 31) by sharing the first photo of her new clothing endeavour on Instagram. The name of the range, Ivy Park, pays a sweet tribute to her daughter Blue Ivy. The "Formation" singer spent 18 months working on the collection with Topshop.

"When I'm working and rehearsing I live in my work out clothes but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance," said the mother of one about the line, adding, "True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way."

Don't miss a beat with HELLO! Canada's Daily Hits newsletter, your daily dose of royal and celebrity news, fashion, weddings and more. CLICK HERE to sign up for free!