Victoria Beckham has trademarked her daughter Harper's name. The mom-of-four registered ‘Harper Beckham’ with intellectual property authorities in Europe. It means the five-year-old will be allowed to bring out branded products, including toys and clothing, and also protects her name in the entertainment industry by preventing anyone else in music, film or TV using the same moniker.
According to the BBC, the application was filed on Dec. 22 and states that Victoria is the holder of the rights as parent and guardian. The former Spice Girl is therefore the only person who can use 'Harper Beckham' on products, ranging from rag dolls to anti-wrinkle cream.
The move means Harper is now officially part of Brand Beckham. Her older brothers, Brooklyn, 18, Romeo, 14, and 12-year-old Cruz were signed up to the UK's Intellectual Property Office and the EU-wide office at the same time. Former footballer David, 41, registered his name back in 2000, while Victoria trademarked her own name in 2002.
Oliver Bray, a partner at international law firm RPC, said that trademarking a name is usually reserved for those who were already celebrities, but described the move as "savvy". "It normally happens when your career is getting going and a lawyer says, 'Let's get some protection in place,'" he told the Daily Mail. "As opposed to future-proofing which is what Victoria Beckham has done with her children. It may be a sign of the time with social media and the whole way in which celebrities are exploited."