Chloë Grace Moretz apologizes over body shaming marketing campaign around new movie

By Hayley Bradbrook

Chloë Grace Moretz has apologized for the marketing campaign around her upcoming animated film Red Shoes & the 7 Dwarfs after it was accused of body shaming.

The film received backlash by fans on social media (including plus size model Tess Holiday) over its poster that depicts a tall, thin, heroine standing next to a short, fuller version of herself. The image, which was revealed during the Cannes Film Festival, was accompanied with the tagline, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”


The film's poster received backlash by fans on social media

The 20-year-old actress, who voiced the young heroine, took to Twitter on Wednesday (May 31) to express her disappointment over the ad. “I have now fully reviewed the [marketing] for Red Shoes, I am just as appalled and angry as everyone else,” she tweeted, adding that the campaign “wasn’t approved by [her] or [her] team.”

The Hollywood star went on to share that she attached her name to the project because of its “beautiful script,” and revealed that the plot of the film is “powerful for young women” and “resonated with [her].” Chloë apologized for the offensive poster, tweeting: “I am sorry for the offense that was beyond my creative control.”

One of the producers of the film, Sujin Hwang, also issued an apology over the campaign. “As the producer of the theatrical animated film Red Shoes and the 7 Dwarfs….[South-Korean animation studio] Locus Corporation wishes to apologize regarding the first elements of our marketing campaign,” she told CNN, adding that the “advertising campaign is being terminated.”

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