Julianne Moore has landed a new role with Triumph! The lingerie company announced on Wednesday (July 5) morning that the Oscar winner will be the global face of its new premium brand Florale by Triumph.
The actress said in a statement how excited she is about the partnership as the company’s new collection truly emulates her style. “ Florale by Triumph represents everything I hope for in my style. It is elegant, contemporary, and it makes me feel beautiful. The collection is stunning and it's a pleasure to be a part of the Triumph family,” said the mother of two.
Susan McKenna, Florale’s Global Head, is equally thrilled to be working with the Hollywood star and believes the Wonderstruck actress is the best woman for the job. “Julianne is the epitome of a truly sophisticated and stylish modern woman, which makes her the perfect fit for our new collection.”
The new campaign, which will debut this fall in stores and online, was shot by British photographer Rankin, who revealed in the company’s press release that he absolutely loved working with the redheaded beauty. “Julianne is a dream! She is funny, she is courageous, she is candid, she’s totally charismatic. A breath of fresh air. What I love about photographing her is she has this inimitable strength. That is a very rare gift. And it makes my job a real pleasure,” he said.
This isn’t the first time that Julianne has lent her star power to a brand. She is currently the face of L'Oréal Paris and worked with Keihl’s back in 2011.