might have retired from football last year, but that hasn't stopped him from playing a prominent role in the build-up to the World Cup
Having already made it to Brazil - the venue for this year's tournament - in his BBC documentary Into The Unknown, the 39-year-old star has now fronted a new TV advert, which will launch in the first ad break for the FIFA tournament.
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David Beckham's latest advert
It sees David vetting a series of new, top secret innovations in sports - including drone cameras over a cricket pitch, a suit that lets viewers experience the same physical impacts as a rugby player, and the chance to play Sofa Ref in X Factor-style voting for refereeing decisions.
Ultimately he rejects each idea before unveiling the best new concept – Sky Sports 5, a channel launching in August, dedicated to European and International football.
Just recently, David set his sights on a new goal – fronting a new campaign with Prince William in support of endangered species.
David joined forces with Prince William for a wildlife campaign
The pair kicked off the social media campaign for the initiative on Monday.