From 'Goop' to 'Preserve': 11 celebrities with luxe lifestyle brands

Gwyneth Paltrow's Goop is the inspiration behind a lot of today's celebrity lifestyle sites. Her newsletter guides readers on what to wear, what to eat, how to cook and how to stay beautiful. Like a good lifestyle brand, you can shop the stories! (Image: Matthew Peyton/Getty Images)

Jessica Alba's The Honest Company (honest.com) is the most family-oriented of the celebrity lifestyle cabal. From diapers to ethically-made toys and cleansers, Jessica's brand is clean living and she's selling the products to make that a reality. In 2013 she released 'The Honest Life,' a book to guide parents in creating safe, healthy and clean environments for their families. (Image: Frazer Harrison/Getty Images)

Cameron Diaz's 'The Body Book' offers a long-term approach to a long, strong, healthy life. The book is informed by experts and grounded in science, but brought to life by Cameron’s passion and personal experiences. (Image: Theo Wargo/NBC/Getty Images)

Alicia Silverstone's 'The Kind Diet' is a vegan cookbook with recipes created by the 'Clueless' star. She used it as a launchpad to lifestyle site thekindlife.com and followed up with a book sequel titled 'The Kind Mama.' (Image: Michael Buckner/Getty Images)

Olivia Palermo's site oliviapalermo.com is all about fashion, accessories and lifestyle. "My editorial staff will take you on the task of turning jeans and a tee into a red-carpet worthy look on a daily basis," Olivia said in a statement. (Image: Andrew Toth/Getty Images)

Blake Lively's preserve.us is a lifestyle brand dedicated to artisan, hand-made pieces that are used by everyday people doing amazing things. You can shop each shoot right on the site, and items have already sold out. (Image: Timothy A. Cleary/Getty Images)

Lauren Conrad started laurenconrad.com as a portal for crafting, fashion, design, fitness and food. She's since used it as a place to shop her collaboration with Kohl's. (Image: Christopher Polk/Getty Images)

Pretty Little Liars star Shay Mitchell started shaymitchell.com as a place to discuss what she loves. It's a very DIY-oriented lifestyle brand, with topics that range from Scandinavian design to sautéed spinach and leeks. (Image: Imeh Akpanudosen/Getty Images)

Elizabeth Banks taps into the goofier side of lifestyle. Her site, elizabethbanks.com, has a sense of humour, but also dishes on feminism, etiquette and 'The Hunger Games.' (Image: Skip Bolen/Getty Images)