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From 'Goop' to 'Preserve': 11 celebrities with luxe lifestyle brands

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Back to story July 24, 2014Gwyneth Paltrow's Goop is the inspiration behind a lot of today's celebrity lifestyle sites. Her newsletter guides readers on what to wear, what to eat, how to cook and how to stay beautiful. Like a good lifestyle brand, you can shop the stories! (Image: Matthew Peyton/Getty Images)

Gwyneth Paltrow's Goop is the inspiration behind a lot of today's celebrity lifestyle sites. Her newsletter guides readers on what to wear, what to eat, how to cook and how to stay beautiful. Like a good lifestyle brand, you can shop the stories! (Image: Matthew Peyton/Getty Images)

Jessica Alba's The Honest Company (honest.com) is the most family-oriented of the celebrity lifestyle cabal. From diapers to ethically-made toys and cleansers, Jessica's brand is clean living and she's selling the products to make that a reality. In 2013 she released 'The Honest Life,' a book to guide parents in creating safe, healthy and clean environments for their families. (Image: Frazer Harrison/Getty Images)

Cameron Diaz's 'The Body Book' offers a long-term approach to a long, strong, healthy life. The book is informed by experts and grounded in science, but brought to life by Cameron’s passion and personal experiences. (Image: Theo Wargo/NBC/Getty Images)

Alicia Silverstone's 'The Kind Diet' is a vegan cookbook with recipes created by the 'Clueless' star. She used it as a launchpad to lifestyle site thekindlife.com and followed up with a book sequel titled 'The Kind Mama.' (Image: Michael Buckner/Getty Images)

Olivia Palermo's site oliviapalermo.com is all about fashion, accessories and lifestyle. "My editorial staff will take you on the task of turning jeans and a tee into a red-carpet worthy look on a daily basis," Olivia said in a statement. (Image: Andrew Toth/Getty Images)

Blake Lively's preserve.us is a lifestyle brand dedicated to artisan, hand-made pieces that are used by everyday people doing amazing things. You can shop each shoot right on the site, and items have already sold out. (Image: Timothy A. Cleary/Getty Images)

Lauren Conrad started laurenconrad.com as a portal for crafting, fashion, design, fitness and food. She's since used it as a place to shop her collaboration with Kohl's. (Image: Christopher Polk/Getty Images)

Pretty Little Liars star Shay Mitchell started shaymitchell.com as a place to discuss what she loves. It's a very DIY-oriented lifestyle brand, with topics that range from Scandinavian design to sautéed spinach and leeks. (Image: Imeh Akpanudosen/Getty Images)

Elizabeth Banks taps into the goofier side of lifestyle. Her site, elizabethbanks.com, has a sense of humour, but also dishes on feminism, etiquette and 'The Hunger Games.' (Image: Skip Bolen/Getty Images)

Ellen Degeneres is launching her lifestyle megabrand, E.D., in November 2014, said to sell everything from small gifts to home and pet accessories at mid-level price points. (Image: Kevin Winter/Getty Images)

Reese Witherspoon's lifestyle brand is called Draper James, named after her grandparents. The site will sell bed and bath products, kitchenware, furniture, stationery, swimwear, fragrances and cosmetics. Slated for 2015. (Image: Neilson Barnard/Getty Images)