Beyoncé has teamed up with her trainer, Marco Borges, to launch a vegan meal delivery service called 22 Days Nutrition in reference to the theory that it takes 21 days to break a bad habit.
The partnership comes after the “Drunk In Love” singer and husband Jay Z took part in a similar 22-day challenge in 2013, in which they abstained from all meat and animal products for three weeks.
“I am so grateful that I took the challenge and credit Marco with leading by example,” Beyoncé said in a statement. “He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle.”
The meals will be 100 per cent plant-based and delivered once a week, and all the ingredients are non-GMO, gluten-free, soy-free, dairy-free and organic.
“I am humbled by this incredible partnership and excited to share the many benefits of a whole-foods plant-based diet,” says Marco.
The super healthy meals range from $9.76 to $16.50 per meal; there are three plans to choose from.
“He came up with a great program to get people motivated to make better nutritional choices,” says Beyoncé. “All you have to do is try. If I can do it, anyone can.”
Beyoncé has become one of several celebrities to have tried, tested and loved the vegan diet including Pamela Anderson, Bryan Adams, Alanis Morisette and Avril Lavigne (who lives a '90 per cent vegan lifestyle’). Having followed the 22-day-plan once, she did it again for a second time at the beginning of 2014.
She alerted fans that she was on the plant-based diet free of all meat and animal products when she shared a snap of a super healthy peanut butter and chocolate chip-flavoured vegan protein bar cut into chunks with slices of banana on top on Instagram in January last year.
The photo of the snack – which was free of gluten, soy and dairy – was accompanied by the caption: “#22daysvegan”.