Kate Middleton’s $150 Prince George-inspired necklace flies off the shelves

From the crown jewels to a sweet pendant, there’s no bauble too opulent – or too thrifty – for Kate Middleton.

Over the weekend, the Duchess of Cambridge traded in the diamond necklace she borrowed from the Queen for a ‘Prince George’ pendant, causing quite the commotion among royal fans vying to get their hands on the endearing new accessory.

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The personalized pendant features a disc with her baby boy’s name on it, a heart with a ‘W’ inscribed on it (for Prince William), and a boy-shaped charm – so that Kate can effectively keep both of her princes close to her heart.

Designed by UK-based brand Merci Maman, the sweet necklace – which retails for just $150 – has flown off the shelves, in typical Duchess fashion.

Before the birth of Prince George, Merci Maman’s founder, Beatrice de Montille, sent the necklace to Kate’s sister, Pippa Middleton, asking her to give it to the mother-to-be. She knew that the thrifty royal would love the necklace, considering her penchant for high-street brands like Zara, H&M and Topshop.

“I couldn’t think of a better ambassador,” Beatrice said. “She is very chic.”

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Referring to Kate's love of mixing high and low fashion, Beatrice added: “I think that’s what makes her very smart. She is a mixture of elegance and simplicity and she is a very humble person. That’s what makes her different and makes her a very accessible princess.”

The necklace, appropriately dubbed ‘The Duchess,’ is available at the Merci Maman e-boutique.

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