Shortly after the Met Gala, this year dedicated to the "great American couturier" Charles James, rumours surfaced that the Weinstein Company was interested in reviving the famous fashion label.
Now, famed Hollywood producer Harvey Weinstein has confirmed the news in an official statement released yesterday (April 6).
“TWC will aim to utilize their international reach to help reintroduce the brand to the high-end consumer market," it reads. "Marchesa designer Georgina Chapman and her brother, Marchesa CEO Edward Chapman, will serve as creative consultants for the label.”
The news may come as a surprise to industry insiders, given the fact that Harvey abandoned his 15 per cent stake in Halston, a 1970s fashion label he was attempting to revive, in 2011. The business move, which enlisted the aid of Sarah Jessica Parker by way of a $13-million contract, proved futile, and the two, along with designer Marios Schwab, abandoned ship in 2011.
At the time, Harvey said that after working to define a “diversified business model,” he came to the conclusion that he’d be better off focusing his attention on entertainment.
His second foray into the fashion world may prove more fruitful, however, especially since his wife Georgina is at the helm of this latest business venture.
Harvey has come under scrutiny lately for reportedly threatening to pull the Grace of Monaco biopic because he was unhappy with director Oliver Dahan's final cut.
The Hollywood Reporter confirms that these creative differences seem to have been resolved, as The Weinstein Company is “in final negotiations to retain U.S. distribution rights for the film.”