While the world is captivated by Keeping Up With the Kardashians, Kendall Jenner is preoccupied with making it on her own.

Unfortunately, given her famous family name and its reality TV legacy, Kendall tells Love magazine in its latest cover feature that the going hasn’t always been good.

“I was like, ‘You know what? I want to be high fashion. I want to be taken seriously.’ People think that this [success] just came to be. But it didn’t,” the 18-year-old reality TV star said in a recent interview.

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According to Kendall, she longed for those model castings where people didn’t know who she was.

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She adds, “I went on castings and some people weren’t feeling me because of my name. But it was great when people didn’t recognize me. I was like, ‘Thank you. Please don’t recognize me.’”

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Kim Kardashian is said to be her biggest supporter and says Kendall owes her dreams coming to fruition to designer Marc Jacobs. She told Love, “[Kendall] had to work extra hard to gain this respect and to fight for people to see she’s serious. Marc Jacobs gave her a real shot and treated her like any other model. He believed in her and opened the door for her.”

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Kendall and Kylie Jenner recently debuted their back-to-school campaign on YouTube.