With Goop’s success as a digital lifestyle destination, it’s no wonder Gwyneth Paltrow is looking to new avenues for expansion. The first? A clothing line.
This won’t be the first time the 42-year-old actress has sold stylish items on her site, having collaborated on capsule collections with Michael Kors, Stella McCartney and Matthew Williamson in the past.
Gwyneth Paltrow established Goop in 2008
Gwyneth’s plans involve a Goop-branded range of wardrobe staples, which will likely fall in line with the brand’s philosophy of helping readers "save time, simplify and feel inspired." The Iron Man star will eventually grow the collection to include home and beauty products.
“We’ve seen the mistakes out there,” said the company’s CEO Lisa Gersh. “We’ll take small steps.”
While Goop is primarily a lifestyle website, Gwyneth has also used it as a platform to keep fans updated on what she’s up to, and earlier this year announced her ‘conscious uncoupling’ from Coldplay singer Chris Martin there.
Despite reports that her estranged husband is now dating Jennifer Lawrence, Gwyneth recently wowed during a trip to the theatre in a black top and mid-length lace skirt combo, for the opening night of her mother Blythe Danner’s play The Country House.