He first stole the world’s attention as the face of Burberry’s kids collection (a role he’s had since 2012), and now Romeo Beckham is at it again! The 12-year-old son of David and Victoria Beckham is grabbing a portion of the spotlight from his famous folks in a charming new campaign for the iconic British brand.
This year, Burberry’s coveted Christmas campaign features photos and a film called From London with Love, in which Romeo helps a young couple find love (and dances his way through spectacular festive settings).
Following in mom and dad’s footsteps at the film’s release party, the stylish young Beckham was clad in a black tuxedo and a signature Burberry scarf featuring his monogram. And his parents weren’t the only proud revellers in the room! As Romeo cruised through the crowd of 500 people, his grandmother Sandra snapped photos on her phone!
The young model had a pal in tow, with whom he left around 8 pm so as not to be tired at school the following day.
Romeo won praise from creative director Christopher Bailey, who described him as an “utter joy” to work with. “He has charm, style and great energy,” he added.
Talking about the campaign, Christopher said it was “a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people”.
Two years ago, at the age of 10, Romeo starred alongside Cara Delevingne and Edie Campbell in another promotional drive. With his mother’s delicate features and style savvy and his father’s charisma, he proved a real hit.
He is thought to have contributed to a 13 percent rise in sales for the iconic brand by appearing in their Spring/Summer 13 campaign. Christopher said then that the schoolboy “had a real opinion, he was so involved in what he was wearing”.
This season’s feelgood film features David and Victoria’s son delivering the gift of love to a young couple. He holds own against 50 professional dancers, who give a performance inspired by the golden age of musicals.
It was set at Elstree Studios in London and features a song called The Way that I Live by British musician Ed Harcourt.